Everything & Nothing is a new and upcoming shop specializing in selling humorous greeting cards, enamel pins, mugs, and other gifts. The name was based on the idea that they have "everything you want, but nothing you needed".
The client knew they wanted to have a unique logo that would connect with their brand. In addition, the client was certain they wanted to go with a typographic approach rather than use imagery. After several versions, we landed on typographic logo that played with the letterforms. The logo itself is a bit of a puzzle, it makes your eyes travel from left to right reading "Everything & Nothing", connecting the segment 'thing' in both words.
When designing the website, I chose to stick with a clean, open layout. Creating a simple navigation would make it easier to navigate for the user whether they're on a desktop, mobile, or tablet.
