The purpose of this project was to design a public service announcement to deliver a critical social message to the public. The ad campaign should raise awareness, change public attitudes/behavior about the social issue, in this case, child hunger.
The campaign illustrates an experience we can all relate to: looking into the sky (even now as adults) and finding our own shapes in them. In this instance, children are pointing up at the sky and pointing out shapes of different foods. This illustrates the struggle many children over the country are dealing with. While raising awareness, it encourages the viewer to donate at feedingamerica.org.
